That is definitely dedication, I wouldn’t say I’m apathetic but I would be by comparison. For me the disinterest started at Rogue One. I never read any of the expanded universe books or comics or watched the animated shows, I played some of the games but just like I had a toy lightsaber I didn’t exactly go out of my way to do that, everyone had one. The movies I considered separate. I’d probably agree with Bob Iger they got a bit overzealous and started planning too many projects too fast, before now theatrically released Star Wars films were a semi-rarity, the special event. When I gave Rogue One a chance personally I found it to be less like a movie and more like a collection of cut scenes, I understand what people mean when they say the new action polished up with heightened realism brought them to a certain point of immersion with Star Wars they haven’t felt since they were a kid, but I felt like I had already done that with the video games and what was left rang a little hollow to me.
From there I figured I just didn’t have the investment to be as interested in seeing every anthology movie, unless it otherwise hooked me. When I went to see TLJ I was still excited, but by the time I was hit by the crawl I realized I just didn’t have the same feeling I did when the iconic theme played over TFA, the brand already felt sort of diluted in a way. I’m not actually very cynical, I didn’t expect to react that way, but it has changed the feeling in the air.