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Post #1299400

Author
Broom Kid
Parent topic
The Rise of Skywalker box office results: predictions and expectations
Link to post in topic
https://originaltrilogy.com/post/id/1299400/action/topic#1299400
Date created
1-Oct-2019, 4:06 PM

Something else to keep in mind: The Force Awakens had a lot of overnight screens in play for the opening weekend. I don’t remember that happening for the Last Jedi, and I’m not sure it’s going to happen for Rise of Skywalker, either. The Force Awakens was such an event that a large number of chain theaters went back to doing round-the-clock screenings for the first 3 nights, which basically almost never happens anymore, along with midnight screenings.

But if theaters decide they want to go for it, its possible that on top of the extra 500 screens Rise of Skywalker is getting, they could get a bunch of extra showtimes ON those screens if they just keep the doors open all weekend long. But that depends on how overwhelming Disney makes the buzz. If they market this right, it’ll seem like the smart thing for theater owners to do. But if the marketing isn’t on point, they’ll decide to stick with normal operating hours, and that extra boost won’t apply.