2012 is when the Phantom Menace got the 3D re-release. A tomatometer of mid-60s isn’t particularly well liked. It’s not really hated, though, but the argument that people HATE The Phantom Menace has always been a more fan-focused one. General Audiences and critics. may not have liked it a whole bunch, but they didn’t hate it, either.
The audience ratings at rottentomatoes were suspect even BEFORE the act of brigading became common practice in 2016. I wouldn’t give them much credence in any respect, not only because they’re easily (and often) gamed but because the self-selected sample-size is fairly biased towards a specific kind of filmgoer.