Very intriguing data here and analysis! It definitely lines up well with my personal interest with Disney Star Wars. I remember eagerly replaying trailers for TFA, RO, and TLJ, as I was excited and already conjuring up in my head how the stories would unfold. Although I do not dislike TLJ, it did hammer a nail into the coffin for my enthusiasm for Star Wars. Solo began the first time I was not excited nor interested in seeing a SW film in theaters. I’ll still most likely see TROS opening week, but just as the data shows, it paints the hollow interest I have left for the way the franchise continues to run.