Star Wars movies have traditionally not relied on just diehard fans to make money.
How’d that go for Solo?
TROS won’t lose money but it’s not going to meet the expectations suits at the top want.
Star Wars has been on a decline in public interest for a while now. Movie sales are down. Toy sales are down. Merch sales are down. Book/comic/game sales are down. Google searches are down. Trailer views are down. Social media engagement is down. Everything is down.
Why there are still people who insist that Star Wars is doing just fine is beyond me. The IP is tanking hard, worse than it ever has before, and the numbers are reflecting that in droves.
Disney/nuLucasfilm has torpedoed the brand and if TROS underperforms it’s in serious trouble.