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Post #1292876

Author
DrDre
Parent topic
The Rise of Skywalker box office results: predictions and expectations
Link to post in topic
https://originaltrilogy.com/post/id/1292876/action/topic#1292876
Date created
16-Aug-2019, 5:30 PM
Last modified
16-Aug-2019, 5:31 PM
Edited by
DrDre
Reason for edit
None provided

SilverWook said:

Can merchandise over saturation also be a factor? You have at least three different scales of SW action figures competing with each other now.

It can be a factor, but since the toy sales are related to the search volume for Star Wars in general, I would say it is brand recognizability in general, where the saga films have been competing with the standalone films for the audience’s attention. The MCU get away with multiple standalone films, and cross-overs, because the films are interconnected. It might have been a better idea to finish the trilogy before introducing standalone films. The standalone films could have filled the hiatus between trilogies.