From what I’ve seen, kids of this generation are preferring marvel movies over Star Wars movies. Not that they dislike Star Wars by any means. They like it, but not as much as Marvel, hence it doesn’t have the priority like it did in the 80’s and 2000’s. No one’s fault.
I think it’s that simple.
I agree, although, as someone who was a kid in the 2000s, I’d argue LOTR was the priority before SW.