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Post #1292737

Author
DrDre
Parent topic
The Rise of Skywalker box office results: predictions and expectations - NO SPOILERS
Link to post in topic
https://originaltrilogy.com/post/id/1292737/action/topic#1292737
Date created
15-Aug-2019, 1:32 PM
Last modified
15-Aug-2019, 1:42 PM
Edited by
DrDre
Reason for edit
None provided

DominicCobb said:

DrDre said:

DominicCobb said:

DrDre said:

DominicCobb said:

Huh I guess Star Wars really is dead and TLJ killed it. Good job, you proved it. Haha

Nope, Star Wars is in decline, and I’ve said nothing about TLJ being the cause, just that Disney’s strategy hasn’t worked, which is a reasonable conclusion, if the objective is growth, a conclusion supported by the recent analysis of bloomberg:

https://www.bloomberg.com/news/articles/2019-08-07/star-wars-is-struggling-to-win-over-the-marvel-generation

What then would you say is Disney’s strategy that has been so disastrous?

Out with the old, in with the new. The Galaxy Edge theme park is the best evidence, that Disney gambled on the strength of the new canon. In the process they alienated a subsection of the previous generations of fans, whilst not being able to win over the new generation. They essentially rebooted the franchise with characters that aren’t as compelling, and so people lose interest.

See, that seems like an odd deduction to me. Honestly, if anything Disney has been focusing too much on the old canon, to the detriment of the new. 90% of merchandise, tie-in books, etc. seem to be OT related.

And I can’t imagine anyone who decided not to go to Galaxy’s Edge simply because it focuses on the new canon - general fans wouldn’t even necessarily know that’s the case and more hardcore fans wouldn’t care. I think there are a lot of other factors at play with the park, namely blocking out pass holders, raised ticket prices, and the fact that they still haven’t opened the second ride (the reason I haven’t been yet, and I obviously am a fan of the new canon). Worth noting too that the extent to which the park is “new canon” is only the characters who walk around the land. The planet that’s the setting of the park isn’t from any of the movies and the ride that’s open now doesn’t feature characters from any of the movies either (perhaps, if anything, this is evidence of a different problem).

They have focussed too much on the old canon in a way, but they also killed off much of the old characters in the service of a story, that can be considered a modern take on the OT. The objective thus seems to be less about building on what came before, and more about replacing it with Disney canon.