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Post #1292732

Author
DrDre
Parent topic
The Rise of Skywalker box office results: predictions and expectations
Link to post in topic
https://originaltrilogy.com/post/id/1292732/action/topic#1292732
Date created
15-Aug-2019, 12:58 PM
Last modified
15-Aug-2019, 1:27 PM
Edited by
DrDre
Reason for edit
None provided

DominicCobb said:

DrDre said:

DominicCobb said:

Huh I guess Star Wars really is dead and TLJ killed it. Good job, you proved it. Haha

Nope, Star Wars is in decline, and I’ve said nothing about TLJ being the cause, just that Disney’s strategy hasn’t worked, which is a reasonable conclusion, if the objective is growth, a conclusion supported by the recent analysis of bloomberg:

https://www.bloomberg.com/news/articles/2019-08-07/star-wars-is-struggling-to-win-over-the-marvel-generation

What then would you say is Disney’s strategy that has been so disastrous?

Out with the old, in with the new. The Galaxy Edge theme park is the best evidence, that Disney gambled on the strength of the new canon. In the process they alienated a subsection of the previous generations of fans, whilst not being able to win over the new generation. They essentially rebooted the franchise with characters that aren’t as compelling, and so people lose interest.