That is (sadly) true. I have a friend who I think might be subconsciously sexist. He’s not a bad person by any means. But when Captain Marvel came out he dismissed the movie without seeing it because it was “SJW”.
I think this whole anti-SJW movement is leaning people to hiding their actual sexism, which is a shame.
At the same time we should remember not everyone who opposes the term “SJW” are sexist. For example, I think Rey is a Mary Sue but not Wonder Woman or Captain Marvel.