Overly-zealous is my guess. No one pays money to attend what is essentially a giant ad campaign–sorry, “Celebration”–unless they’re already drinking the Star Wars Kool-Aid.
Is my cynicism showing?
Yes. I’m sure lots of people just go to wear their costumes, get autographs from the actors, or blow the college fund in the dealer’s room.
I would like to see someone project Harmy’s work on the side of the convention building though. 😉