I know this is anecdotal, but this reminded me of a dinstinct memory I had from TFA opening night. The line, “This was the Death Star. And THIS is Starkiller Base!” felt so on the nose. Kinda one thing about the movie that makes you roll their eyes, like they’re trying to one-up the Death Star. I figure the writers wanted the audience to know that they were aware of the similarities and wanted to bring that up within the film. Honestly though, I think that just makes it worse. Just let it be its own thing.
I also think the brief pause in dialogue before the hologram pops up helps to make the moment a little more omninous too.