[Someone on another forum said:]
In 1970, BENEATH THE PLANET OF THE APES was rated G, despite a bloody shootout and mass deaths. Ahhh, the good ol’ >days.
When STAR WARS was released, the MPAA was ready to rate it G, but producer Gary Kurtz lobbied for a PG, because he didn’t want adolescents and teens to reject the film out of hand for being an uncool “G.”
Is there a source for this? First time I’ve heard of it.