You can’t equate Marvel and Star Wars and say if there is no Marvel controversy then Lucasfilm must be doing something wrong. I understand why people compare them, but they’re not the same
It’s not just Marvel. Star Wars has become a poster boy for fan toxicity in the eyes of the media. Its fans are at war with each other over the future of the franchise. I would say the franchise is in a deep crisis, yet LFM seems to be oblivious to this, or is ignoring it altogether.
What are they supposed to do to fix this? I can’t think of any feasible solution. You speak out against toxicity, fans complain that you’re calling everyone toxic. You make a movie doing something interesting, fans complain it’s not what they want. You make a movie catering to fans, fans complain it’s not what they want. You make no movies, fans complain that the franchise is dying. You make lots of movies, fans complain that the franchise is dying. The truth is there’s no winning. Star Wars as a franchise just has a lot of shitty fans. This has been true and obvious for almost two decades now. There’s nothing anyone can do to change that.