It seems the Resistance trailer has not been recieved very well. The like/dislike ratio is 1:2 on youtube. Compare this to the 30:1 ratio for the upcoming Clone Wars season.
I doubt if those clicking like and dislike on YouTube are actually the Target demographic. I wouldn’t worry about it.
Shouldn’t the target demographic be in bed at 10pm? The time it is being broadcast seems to suggest LFM is not aiming this solely at children, although the trailer certainly has somewhat of a childish tone.
No Star Wars show is just for kids. But premiering it at 10 doesn’t magically mean it’s not primarily for kids, which it obviously is.
If it is not solely for kids then those liking or disliking it on youtube are part of the target demographic, and premiering it on a time where only grownups can watch it strongly suggests this is the case. If so, while the show may be primarily for kids, it should still have a broad appeal, and while it’s too early to judge the series on the basis of a trailer, the trailer thusfar seems to have failed to appeal to that broader audience. I’m sure kids will love it though.
YouTube is not the “broader audience.” And nothing that’s on Disney channel or Disney XD isn’t primarily targeting kids, doesn’t matter what time it premieres.
Youtube is a subsection of the broader audience. Star Wars is and always has been. Anything Star Wars related is always also targeted towards the fans, who are the big spenders in this franchise.
The hardcore fans will watch it whether they dislike the trailer or not. But they are ultimately a minority.