Ah, the old logo-plastering situation… Next to ‘blanket-tinting’ (aka: making classic movies look like a Listerine filter has been applied over the image) this would have to be the single most annoying thing about video presentations and rereleases of films. It seems to be a curious sort of problem, as some studios seem to be OK with original logos being left intact on their back-catalogue product (Paramount, Columbia, Universal,) while others feel a compulsion to update logos to reflect whatever corporate situation they may currently find themselves in (MGM, WB.) Also, changes of rights ownership can affect this situation. But there have been instances where the takeover of a movie’s rights from one entity to another still sees the original production logo(s) being left intact, ie: “Psycho.” In the case of both logo plastering and blanket-tinting (even soundtrack design alteration) what the powers-that-be seem to forget is that movies are a product and reflection of the time in which they were produced and released. Whilst the current advancements in technology have granted the benefit of preserving film history, it shouldn’t be used as a means of changing the artistic integrity of the original elements. Logos should and must fall into the same category of consideration. “If that’s how it originally was, that’s how it should stay.”
Post #1231777
- Author
- anamorphous2351
- Parent topic
- Info: My Logo Preservation Project
- Link to post in topic
- https://originaltrilogy.com/post/id/1231777/action/topic#1231777
- Date created
- 5-Aug-2018, 10:19 AM