People only see fan service when they want to.
I actually agree with Mala about all the references that seemed fan servicey to me. But those things didn’t make it a bad film. It was a fun ride for the most part. But I certainly liked all the other recent star wars films more.
I’d say this film had considerably more fan service than Rogue One, though what there was tended to be integrated better (save that red guy, which is worse than anything in RO).
cough, cough
CGI Grand Moff Tarkin & CGI Princess Leia