People only see fan service when they want to.
I actually agree with Mala about all the references that seemed fan servicey to me. But those things didn’t make it a bad film. It was a fun ride for the most part. But I certainly liked all the other recent star wars films more.
I’d say this film had considerably more fan service than Rogue One, though what there was in Solo tended to be integrated better (save that red guy, which is worse than anything in RO).
Some people get automatically annoyed at the mere reference of something, and some jizz their pants (as if a wink to the fans is inherently bad/good and there’s no nuance there or relevance to the execution). For me it entirely depends.
Great example would be “I have a really good feeling about this.” Friend I saw it with hated that line. But I personally loved it - reference aside, it was a funny thing thing for him to say in that particular moment and revealed a lot about his character. One of the barometers for me is, does this joke or whatever work if you don’t know it’s a reference? Most of the ones in this passed that test (“I hate you,” “I know” is another).