Yeah I’m not sure what he hoped to accomplish by making men sound like socially inept buffoons. If I’m going to guess then I’d say he’s referring to it not being “the norm” for very long? But again at this point it has been the norm for quite a while, so yeah. No idea.
That’s not it, he’s trying to pander to an audience of men that feel oppressed and disadvantaged in modern society and somehow don’t see the hypocrisy of them being against SJWs when they themselves are also trying to play the victim at every turn. That’s Jordan Peterson’s shtick.