Jordan Peterson doesn’t really have ideas. He’s intentionally vague, slippery, and convoluted in order for his followers to basically interpret his drivel in ways that are personal to them. It also helps so that when people call him out for being full of shit, he can pretend that they’re “misunderstanding” his points when in reality there are no real points at all.
First, citation needed?
Second, you say this as though the media in general doesn’t do this. Drumming up drama that likely didn’t previously exist so that they can make themselves sound justified when they complain about it.
So even if Peterson does this, which I’m not convinced he does, he certainly would not be the first, last, or only person to do this on either side of the fence. There’s an entire culture and market where people and corporations make money off of manufactured drama.