Think about the logistics of this. The battle of Endor just happened three years ago. But somehow in that time a coffee magnate has traveled out to Endor, found their local variety of bean, negotiated with the local Ewoks to harvest them for him, ramped up production to a galactic scale and successfully marketed it? That’s ridiculously improbable and silly. The Star Wars galaxy is made up of billions of planets, referencing the same handful over and over shrinks the galaxy.
Yeah. Still don’t get it at all.