The disposable Disney disc EZ-D is a continuation of the Divx idea, except that unlike Divx it doesn't need a Divx player phone line connection. The reason is because you can't unlock an EZ-D for permanent play. The second you open an EZ-D the exposed air will cause the disc to rot. You will have 24-48 (not sure) hrs to watch it and then dump it. Apparently it's intended audience are people who don't mind putting black rotting discs in their DVD players and are too lazy to return a rental on time.

This mad desperate attempt to make money based on the rental market was bad idea to begin with and has now died after a 3 city rolll out, although Amazon is now selling them.