if you want to raise exposure, I'd consider first reaching out to media who aren't directly tied to LFL. say ainticool.com or cinescape or something...even entertainment weekly. pick some influential writers and mail them copies of the Cowclops or Dr. Gonzo sets, along with a letter or press release or something. that might help stoke the fires.
on the other hand, again you'd have a lot of attention that might ultimately be unwanted....