They can’t survive on aging comic book fans forever. Without fresh blood, they are doomed.
Marvel tried jumping on the Social Justice bandwagon. It backfired on them.
DC tried the Nu52. It backfired on them.
They should try putting comics back in the supermarkets/convenience stores/newstands, lower the prices, and write stories that new/casual readers can follow without having to have a working knowledge of decades-worth of continuity.