I don’t know - Tennant’s Doctor didn’t like them either… (and yet loved The Housemartins, which went some way in helping making a him a quality Doctor):-
https://www.youtube.com/watch?v=vGG0RSgJT1I
Pear Edit : http://tardis.wikia.com/wiki/Pear
That is a very cool new logo 😃
Seems they’ve given the website a lick of paint too - http://www.doctorwho.tv/