The fact that there was basically NOTHING to celebrate Star Wars’ 40th birthday is a bit sad.
For comparison, Doctor Who at 40 had been off the air for 14 years, save for one TV movie, yet it still got a whole documentary and an animated webcast to celebrate its 40th anniversary. Star Wars is more popular than Doctor Who, so you’d think it would’ve been a big deal. Then again, Star Trek Beyond’s marketing did not make a single mention of the franchise’s anniversary, so I guess studios think people don’t care about franchise anniversaries.