If they don’t, it will be the worst marketing ever.
Only if the movie fails.
Results don’t validate process.
I don’t think anyone here can really speak to what makes for success in marketing (especially when you consider most of us will see it anyway, trailer or not). I don’t think they wouldn’t put out another trailer, but if they don’t, they obviously have reasoning for that. If the movie succeeds, then clearly they had good reasoning.
https://www.affim.com.au/wp-content/uploads/2018/01/process-300x118.png
Read what I wrote again.
I’ve read it. You are stating that if the film succeeds, their reasoning was good. You are assuming the success is directly related to a decision that isn’t particularly traditional.
The one doesn’t prove the other, as I tried to explain.
What I’m saying is if that becomes their strategy (which, again, I doubt), I don’t think it’ll be because they’re throwing their arms up in the air and saying “well whatever, let’s hope for good luck it works!”
Just because it isn’t traditional doesn’t mean it’s bad.