Originally posted by: MaximRecoil
Anyway, "sounds good" and "continuity" are perfectly valid reasons to retain the name; and it would hardly be setting any precedents. Just imagine a new company when choosing their name (or a company choosing the name of a new product). [...] If Coke or Pepsi was sold, do you think any buyer in their right mind would want to ditch the names?

I agree with your analysis of "sounds good" and "continuity" when applied to companies and brands. However, I feel this is a different situation. Cowclops is not a real brand or a company. He's an individual, and as such surely has the expectation that his name be attached to his work if he so chooses. I don't discount the contribution TR47 has made to promulgating the original transfer Cowclops did, but if I were Cowclops and now came up with a better transfer and asked that my name be attached, I'd be quite insulted that somebody was arguing to keep my name off simply because some other name "sounds good" and "maintains continuity." I still feel that in this context, those are weak and lazy reasons.