Hey, not everyone is blessed with a copy of PowerDVD, and unless you took advantage of the New Year’s 90% off sale, it’s quite expensive. That kind of goes against your point for the “average Joe”. 😉
There are other free Blu Ray software programs for PCs. I’ve used a couple different ones. PowerDVD is the best one in my opinion, and it came bundled with my internal Blu Ray/DVD/CD drive I bought for my computer. Those are considerably cheaper than Blu Ray writers.