Yeah, you would have to have a pretty high initial production number. And I agree that making it a limited-time-only offer might have the effect desired by Lucas. High numbers and relatively quick sales. Look how it's helped Disney by having their animated flicks come out for short periods of time before going into moratorium. Produce a few quick TV commercials when the time is nearly up and that will boost sales yet again.

Another great way of ensuring fast sales is to release the OT DVDs the day after Thanksgiving. That first "official" day of the Christmas sales season is bound to shoot numbers through the roof.

Hell, I'd wait overnight for my local store to open to be first in line to buy it. Gimme gimme gimme.