But IMO there is a difference between cashing in on an available property (Star Wars merchandising and tie-ins pre-1997), and cashing in on the fading collective memory of a property that nobody can actually have anymore (Star Wars merchandising and tie-ins 1997 and onward).
I don’t see what the difference is between cashing in on OOT merch and cashing on on SE/PT/ST merch. It’s all merch. And I don’t see why Disney, as a company, is to blame for ruining Star Wars simply by making money on it.