When I talk to my 14yo nephew about the Star Wars movies, he’s not really that big a fan and has a hard time remembering which Episode number goes by which subtitle. At one point, he asked me why I don’t just call them by their episode numbers, and I said that it wasn’t until the prequels came out that their numbers even were on the box or that Star Wars was marketed as A New Hope.
Then I showed him images of OT posters and VHS boxes to prove my point.
God those were awful posters.
We haven’t gotten anything better since for an official release.
Almost every official theatrical poster since has been better.