‘Star Wars’ Franchise Crosses $4 Billion, Eclipsing Disney’s Lucasfilm Price’…
^ plus a bit more on other acquisitions under Iger
After a few rocky years, Disney proves yet again that is no dummy.
Even if the three films were prequel quality movies, they’d still be turning profit this year. SW is like printing money. If I was a billionare, buying LFL would be a no-brainer for 4 billion when blockbusters are making a billion anyways.
Yes, which why I said Disney was no dummy, meaning they (The Disney company) knew that they could ‘print’ their own money by giving an audience hungry for more Star Wars just that, more movies…the term ‘no dummy’ although a bit antiquated, is actually a compliment and means that they were smart or made a smart decision.