How many truly believe that there is a silent majority that likes or even loves this movie? Star Wars’ 2nd week plummet at the box office suggests that word of mouth is too strong and too widespread to be a mere small and vocal minority. I think the whole ‘small but vocal minority’ theory is being posited with the expectation that it dare not be challenged. I call bullsh!t.
Didn’t bother reading the articles then, just the headlines? 😉 The fact that the second week is the run up to Christmas has a lot to do with it. TFA’s second week drop off was $148 million. TLJ’s was $151. That’s just $3 million difference. Having Christmas fall on a weekend also has a huge impact on that weeks cinema box office takings, for all films. Yet TLJ has the second highest cinema takings for Christmas day in history. Second only to TFA.
Ehhhh…guilty as charged. I feel swatted.