How many truly believe that there is a silent majority that likes or even loves this movie? Star Wars’ 2nd week plummet at the box office suggests that word of mouth is too strong and too widespread to be a mere small and vocal minority. I think the whole ‘small but vocal minority’ theory is being posited with the expectation that it dare not be challenged. I call bullsh!t.
Here’s an interesting chart that compares daily box office for TFA, TLJ, Avengers, and Jurassic World.
http://www.boxofficemojo.com/showdowns/chart/?view=daily&id=openingweekendshowdown.htm
Check out the last couple of days for TLJ. Monday was Christmas, so a bump was probably expected, but Tuesday was also strong. In fact, its Tuesday number is higher than Friday and almost as high as Saturday.
It’s trailing TFA by a healthy margin but much closer the last two days, and significantly higher than the other two movies.
Worldwide it’s over $840m now, and it hasn’t even opened in China yet.
It’s not “plummeting” at all.