Projected 68% percent drop in movie ticket sales this weekend; that is Batman vs Superman territory. TFA dropped 39% from its first weekend to its second. We can speculate over the ‘real’ review numbers, but box office numbers will generally indicate how the movie going public really feels about a movie; case in point, The Justice League which will most likely finish its box office run with less than $700 million worldwide.
Most hardcore fans have seen the film, and Christmas being on a Monday this year means one last full weekend of shopping madness. Also, this is the third SW flick we’ve had since 2015. Arguably there was a lot of pent up demand when TFA came out.
I’m old enough to remember when the holiday season was a terrible time to open a non holiday film/non kid’s movie.
At least the Jumanji remake didn’t beat it. That would have been embarrassing. 😉
There is a noticeable uptick in people traveling this Christmas, the best its been since 2006, so less time for the theaters.
As long as The Last Jedi beats Beauty and the Beast I will be ok. I fucking hate Emma Watson and I cannot abide her movie being no 1.