Projected 68% percent drop in movie ticket sales this weekend; that is Batman vs Superman territory. TFA dropped 39% from its first weekend to its second. We can speculate over the ‘real’ review numbers, but box office numbers will generally indicate how the movie going public really feels about a movie; case in point, The Justice League which will most likely finish its box office run with less than $700 million worldwide.
Most hardcore fans have seen the film, and Christmas being on a Monday this year means one last full weekend of shopping madness. Also, this is the third SW flick we’ve had since 2015. Arguably there was a lot of pent up demand when TFA came out.
I’m old enough to remember when the holiday season was a terrible time to open a non holiday film/non kid’s movie.
At least the Jumanji remake didn’t beat it. That would have been embarrassing. 😉
When I heard that Disney planned to do a new Star Wars movie every year a long while back. I was doubtful of that as I figure there would be some fatigue set in, and they’d have to keep the quality up real high to make it work. The only thing I can see that might make up the difference is the toys and licensing merchandise that might make it worth it even if the box office dips.
We see that with the bad performance of Justice League how that almost ended that franchise. But looks like they are going to try and do a soft-reboot via Flashpoint instead of doing a hard reboot that many people think should be done.
I bet that the Solo movie does less at the box office than Rogue One. Though it may do the same because it has Solo and Chewie to help carry the movie vs. a bunch of unknown characters in Rogue One.