But I think George Lucas wanted to sell toys, and thus needed Storm Troopers and the Empire in the old trilogy.
Seriously, anyone who only complains about Disney marketing apparently is too young to remember the OT marketing.
So true. Just yesterday a good geek friend of mine was complaining about Porgs being on the cover of some new IDW comic and I had to point out that when I was a kid I had a C3PO toothbrush, Ewok bed covers, and loved the ‘Droids’ cartoons.
I can live with the merchandising, Star Wars pretty much invented movie merchandising.