Apple is vanilla. It’s easy to use, if you use it the way Apple intends you to use it. But that’s about the most going for it.
I’d argue against your vanilla point, as if you actually used an Apple product, they’re very opinionated in their design of things
See; iPhone 7 headphone jack.
My point is not that Apple caters to idiots and as such people who like Apple must be so. My point is Apple is very user-friendly-centric to the point of blocking off certain customizations, both in the front end and the back end, that I desire (many of which don’t come to mind, but I could immediately point out with an iPhone in hand)—and in being so it’s simply not for me.
And I’d argue that that’s a better decision, as the operating system should yield to the user, unless it is very likely that the user will do something bad.
Why is it Apple’s job to coddle the users and make sure they don’t accidentally fuck something up?