To be fair to the remake though, other than in the very first chapter, Pennywise the Dancing Clown in the book was never approachable and always obviously evil to the extreme.
But, to me, that’s what normal clown make up represents!
Someone wearing “scary” clown make-up is much more approachable because it’s obviously just a gimmick to freak people out or an outward sign that you like terrible music.
Someone wearing real clown make-up… forget it. That’s an evil sumbitch and I won’t even walk that direction.