I don’t know. Back in the day, we had expansion packs. StarCraft had Brood War. Diablo II had Lord of Destruction. Star Wars:Tie Fighter had Defender of the Empire. With the advent of downloadable digital content, expansions can be smaller, cheaper, and more frequent. I don’t see the problem with (story) DLC in general, as it seems to me it’s an inevitable extension of full-blown retail expansion packs.
In fact, I don’t have problems with the pay-to-unlock outfits in Breath of the Wild so much as the fact that they are locked behind acquiring rare and expensive, limited-run physical merch (amiibos) to obtain them ingame. None of them have the best armor rating, and none are dyeable (whereas the Armor of the Wild does and is.)
It’s the fact that EA is milking it for all its worth that’s upsetting.