Just found this George Lucas quote:
“A lot of people are going to be offended by Ewoks. A lot of people say the films are just an excuse for merchandising: ‘‘Lucas just decided to cash in on the teddy bear.’’ Well, it’s not a great thing to cash in on, because there are lots of teddy bears marketed, so you don’t have anything that’s unique. If I were designing something original as a market item, I could probably do a lot better.”

And to quote someone else:
“I’ve just about had enough of this.”