Trying to score points with their Facebook contingent, no doubt.

And yeah, I can’t deny Guinness in brown face is unfortunate, but what can you do, much better movie than GWTW.

Ultimately it depends what kind of theater it is. Hard for me to tell, not being familiar with it. But I can see why GWTW might okay for some theaters (that routinely play old movies of all different shapes and sizes), while not necessarily for others (for which playing an old movie is a rarer, community engagement type event). Personally, just thinking about the theaters near me that I know best from back home, I can easily see why it might just be a better choice to go with something different.