When I asked my Trump-voting friends “why?”, their answers were universally twofold: (1) how could I possibly vote for a murderer, and (2) what was so great about Obama? That tells me that negative campaigning is extremely effective, even when it is ridiculous. And, that one can say truly horrible things and that will actually appeal to a lot of people… even a lot of nice people. It’s why the election really has made me question what I thought the American people and the American system as a whole really are.