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Originally posted by: JediSage
There has been a lot of backlash about that. There's a chain on the East Coast called Loews that has announced that they will advertise the actual start time now, not the time commercials/previews start, like in the past.
We have Loews out here in the Midwest as well. I wonder if this will be the case for all of them. More power to them. I'll be curious to see if there is any advertiser backlash.
When are they starting to do this?