I’m pretty much against the ultimate-boxed-set approach. At least for quite a long time, the only way to buy the theatrical cut of Superman on Blu-ray, for example, was to buy a big-ass boxed set, with not only the Special Edition of Superman, but all the other movies, including multiple cuts of Superman II.
Now yeah, I bought it–because I’m a sucker–and now I have the movie I want and a bunch of shiny new coasters. There was also quite a while where the only way to buy Raiders of the Lost Ark on Blu was to buy it with all its attendant coasters. Fortunately I was able to wait that one out until it was available as a single.
Having to buy a bunch of swag just to get the movie you want is crappy. I don’t even think the trilogy should be bundled. Only want Empire? Fine, go for it.