From what I can tell it’s all just one big publicity machine. It’s hilarious how much he complained last year, and now he’s back.
How can we get people talking? Oh let’s drop George’s plot ideas, publicly, then have him bad mouth us, publicly. But what now? Let’s get him back for a mutual ego boost to get people talking even more! He’s an embarrassment, but we promised people surprises and have nothing up our sleeves, I guess we gotta roll him out. What else is he doing, small personal movies? Hahahahaha sure.