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George Miller wanted to shoot Fury Road in native stereo until he realized how incredibly complicated and detrimental to the 2D picture quality it was going to be. I remember noticing a bunch of names listed under “3D camera development” in the end credits as I was walking out of the theater.
Alfonso Cuaron made a similar decision with Gravity. He originally planned on using stereo cameras, but then realized there were limitations a 2D camera didn’t have in capturing his vision for the movie. The vast majority of what you’re seeing in Gravity was rendered natively in 3D anyway.
Which brings me to my next point.
Even on movies like Man of Steel or Pacific Rim, where the director had no interest in 3D, the significant amount of cgi in the movie can still be rendered in native 3D and be used as an effective, eye-catching selling point for paying extra to see it that way.
Now, the other end of the equation is that all of these movies falling above a certain budget basically need to be in 3D purely for economic reasons. Even movies like Oblivion that weren’t in 3D at all need to sell the “formatted for digital Imax” angle in order to help guarantee a good ROI.