I’m surprised anyone takes it seriously - even more that anyone still buys it.
Don’t celebrities pay them for publicity? Whenever I’m on that site, the headline seems to be about someone and their sex tape.
I wouldn’t know - I’m rarely, if ever, on their website.
I imagine some of the celebrities’ agents are on friendly terms with the editorial staff (or those who decide what goes in or not) and spinning the mutual PR agenda to push sales/exposure further - and also that of the ‘celeb’ involved.
For me it’s on a level with The S*n, Express and Star (and Channel 5 tv) in the UK. Definitely ‘media’ to avoid.