A digital wrinkle on an old hoodwink. How many quotes have you seen on a ad, or on a video box from some critic you’ve never heard of? I’m suspicious of those ads that use people coming out of the theater singing the praises of a film myself.

Being a savvy consumer is the best defense.

Sony got caught having used a fake movie critic to generate positive reviews back in 2000.
https://en.wikipedia.org/wiki/David_Manning_(fictitious_writer)

It’s believed by some the IMDB shut down it’s message boards to appease the studios.